Sport shops are trying to increase the shopping experience by creating factitious environment, simular to the real world. Customers experience the same feelings and see the same things as when they practice the sport. Maybe it helps them to realize which things they need or want the most? Although it’s a great way to attract customers, in my opinion the setting provokes to do the sport rather than to buy stuff. The pictures below show you how two shops – Solid and Hudson Trail Outfitters Store – create these original settings.